Mexico: Grupo Modelo SA to distribute China's Tsingtao beer in Mexico

Mexican brewer Grupo Modelo SA said August 18 that it plans to start distributing China's Tsingtao beer in Mexico by the end of the year, MarketWatch released August 18.

Modelo, the maker of top U.S. import beer Corona, said in a press release that it signed the agreement with the Tsingtao Brewery Co. at the 16th International Beer Festival in China's Quingdao province.

Modelo said Tsingtao beer is sold in more than 50 countries, and that Modelo will be the exclusive distributor in Mexico. Modelo exports its brands to 150 countries.

Founded in 1925, Grupo Modelo® is the leader in the production, distribution, and sale of beer in Mexico. It has seven breweries in Mexico, with an installed capacity of 46 million hectoliters of beer per year.

At present it has ten brands, among them Corona Extra®, "the best selling Mexican beer in the world®", Modelo Especial®, Victoria®, Pacífico®, and Negra Modelo® as well as other regional brews.

It exports five brands to more than 150 countries and is the exclusive importer in Mexico of the beers produced by the US brewer Anheuser-Busch, including Budweiser and Bud Light.

Grupo Modelo® has been listed on the Mexican Stock Exchange since 1994.

The Tsingtao Brewery was founded in 1903 by German settlers in Qingdao, China. Since its introduction, Tsingtao® Beer has enjoyed impressive sales growth and has always been the number one beer in China. Introduced to the United States in 1972, Tsingtao soon became the top-selling Chinese beer in the U.S. market and has maintained this leadership position ever since.

Tsingtao® Beer is brewed and bottled by the Tsingtao Brewery, the largest and most prestigious of the approximately 600 breweries operating in China. The Tsingtao Brewery itself has grown from four breweries in 1996 to 48 ourdays. The Tsingtao brand is sold in more than 50 countries worldwide and accounts for more than 50 percent of China’s total beer exports. In fact, Tsingtao is the number-one branded consumer product exported from China.

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